Hello and welcome to Beyond the Paint, a blog by Bio Seaweed Gel (BSG).
Every other Wednesday we will be releasing new content that will discuss all things nails and more.

CELEBRATE BSG DAY

Established in 2006 in Toronto Canada, BSG will be turning 15 years old on June 19^th 2021- that’s nearly two decades! These last 15 years have been filled with so much joy and memories, as well as meeting many lovely beings (both online and in person) who have a love for all things nails.

To celebrate the soon to be 15th year, we will be sharing with you the first look at the details for this year’s BSG Day but first we will be reflecting back with appreciation at the last 15 years.

 A Look Back At The Last 15 Years

Since the inception of Bio Seaweed Gel, we are proud to say that BSG has:

• Created 18 unique seasonal collections with a total of 338 Gel Polish shades! That’s 161 UNITY Gels, 146 3STEP Gels and 31 Specialty Gels to be exact, all formulated as Big-5 free, cruelty-free and vegan friendly!
• Attended countless tradeshows both in the US and Canada, where we’ve had the pleasure to meet tens of thousands of some of the most amazing professionals in the business and of course our lovely customers (If you are one of the many faces, we’ve been lucky enough to meet in person, comment below where you are from and which tradeshow!)
• Upgraded offices 3 times, starting from just a home basement and moving into a bigger office and fulfilment space each time to keep up with the growing demands and needs of the brand.
• Opened a US office in California to better support and fulfil the needs of our US based customers! (If you weren’t familiar, we are Canadian brand with our home office in Toronto).
• Worked and partnered up with some of the most talented people and businesses in the industry, from the many nail technicians that we love and admire to companies and organizations like IPSY, NAILPRO Magazine, Nails Magazine and Toronto International Film Fest!
• Given back to charities such as SickKids Foundation, Ronald McDonald House and Black Women in Motion with some of the proceeds acquired through our major sales (hint: BSG Day is one coming up!)

BSG Day

Bio Seaweed Gel’s birthday is June 19^th, which as of 2020 we coined as ‘BSG Day’, the best one-day sale of the year! Here is what you can expect:

• 25% Off Entire Website
  This applies for both BSG VIP and Pro Members. If you are a Nail Professional, apply here to become a BSG Pro Member and get access to Professionals only pricing in conjunction with this sale! (You also get access to other perks and benefits of the BSG Squad Rewards Program)
  
• 3X the BSG Rewards Points
  Join the BSG Squad and create an account today (if you haven’t yet) to earn, save and spend those points!
  
• Free Gift of a Birthday BeBio Nail Lacquer
  It’s our birthday but we want to gift you a BeBio Nail Lacquer with all orders placed on this day!
  
• Donations to ACT2EndRacism
  BSG will be donating $1 for every order placed on BSG Day to ACT2EndRacism, a Canadian based organization whose goals are to combat racism through various media releases, information campaigns, establishing an anti-racism registry and creating anti-racism resources & tools

We are thankful for everyone who’s supported us along these years and the friendships we have made and continue to make! You have all allowed us to achieve these accomplishments- without your love and support we wouldn’t be where we are today.

Now who’s excited for BSG Day?! Let us know what your wish list is looking like in preparation for the sale in the comments below. Every comment will also double as an entry for a chance to win a $25 BSG e-Gift card. One winner will be contacted by email on June 23rd 2021. Must be 18+ to enter and a resident of USA.

*Update: Giveaway closed, winner is Angela Bunch.

To leave a comment on our Canada blog click here.